Video Content

Video IS POWERful

According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing video makes them want to purchase.

Video marketing is one of the most powerful marketing tools as it fosters engagement, storytelling, and authenticity. Clients trust the experiences of others. Build that trust from the start by speaking directly to clients through video.

Video Types

A video about yourself is one of the best ways to give potential clients an idea of who you are and whether they’d like to work with you. Use this video to help potential clients put a face and personality to your name. Include a headshot, any accolades or awards you’ve received, testimonials from previous clients, and, most importantly, your contact info.
A story about you, your business, your community. Provide inspiration to your potential clients.
A listing video gives you the opportunity to pair photos with video clips and text to tell the story of a property more fully than you can with photos alone. These videos can be shared in your listing itself, as well as on your website, your social media accounts, or anywhere you’re promoting your listing.
While your “About me” video gives you an opportunity to showcase that you’re great, a testimonial video gives your clients the opportunity to tell the world that you’re wonderful to work with. A testimonial video is a nice way to show potential clients that you’ve got a positive track record.
Explain real estate concepts that potential clients may be searching for. Not only does it give you the opportunity to get discovered by new potential clients that are searching, but it also shows you know your stuff when home sellers are deciding whether they’d like to do business with you.
Highlighting local businesses is a nice way to show potential clients that you know the neighborhood. But aside from that, it gives you the opportunity to get to know folks at businesses around the community that could recommend you to their customers and friends. Share these videos on social media and tag the businesses you’re featuring.

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