How to Design a 'Just Listed' Postcard in Canva and Launch in KW Command for Keller Williams Agents

A powerful "Just Listed" postcard is a proven way to connect with the neighborhood and generate buyer and seller leads. For Keller Williams Realty agents, leveraging pre-designed templates and the integrated KW Command Direct Mail platform streamlines this entire process.

This step-by-step guide will show you how to customize a professional postcard template in Canva using your KW Command data and launch a targeted direct mail campaign in minutes.

Find the template here: https://design.agentmarketingdesk.com/

Here is a video for : https://youtu.be/YezRSBAP0ow

Instructions

1. Access the Template: Go to design.agentmarketingdesk.com and navigate to the "Templates" section. Select the specific postcard template you wish to use (e.g., "Just Listed Black and White Postcard for KW Command") and click the link to open it in Canva.

2. Connect to KW Command: In the Canva editor, click on Apps in the left sidebar, search for "KW," and select the Keller Williams app. Click Connect and follow the prompts to log in using your https://www.google.com/search?q=agent.kw.com credentials. This links your listing data.

3. Find Your Listing: Within the Keller Williams app panel, go to the "Listings" tab. Use the search bar (e.g., by city, address, or zip code) to locate the property you are marketing.

4. Update Photos: Click on any photo in the app panel to add it to your design. Drag and drop the new photos directly over the existing image placeholders in the template to quickly replace them.

5. Edit Front-Side Details: Manually update the property address (e.g., 5807 Texas Street, Houston, TX 77011) on the front of the postcard. Also, ensure your agent contact information (name, phone, email) is correct.

6. Switch to Back-Side Details: Navigate to Page 2 of the Canva design.

7. Adjust Property Stats: Update the beds, baths, and square footage details to accurately reflect your current listing (e.g., change to 3 BEDS - 3 BATHS - 1,638 SQ FT).

8. Refine Property Description: Select the text box with the property description. Use Canva's Magic Write tool (click "Ask Canva" $\rightarrow$ "Shorten") to quickly create a more concise, punchy description, then click "Replace."

9. Finalize Branding and Contact Info: Replace the agent photo with your own uploaded professional headshot and update all text fields for your name, phone number, email, and brokerage DBA logo.

10. Download for Print: Click Share $\rightarrow$ Download. Select PDF Print as the file type, choose CMYK (for professional printing), ensure both pages are selected, and click Download.

11. Start Campaign in KW Command: Log into https://www.google.com/search?q=agent.kw.com. Go to Campaigns $\rightarrow$ Direct Mail $\rightarrow$ Create Campaign.

12. Name Campaign and Upload: Enter a campaign name (e.g., 5807 Texas St) and select your goal (e.g., "Attract Listings"). Under the "Content" section, select Upload a custom template and upload the front and back PDF files you downloaded from Canva. Click Save.

13. Targeting and Budget: Proceed to the Market Center, Targeting, and Budget sections. Verify your Market Center details, choose your targeting method (Local Targeting or Database), set your desired quantity (e.g., 200 postcards) and postage class, and click Save for each step.

14. Refine Targeting: Click Configure Targeting. Use the map and the filters (property type, year built, last sold date) to precisely refine the homes you want to receive your postcard.

15. Review and Launch: Review the final previews of the front and back of the postcard. Once satisfied, check the order summary and click Make a Payment to launch your campaign!

Postcard Campaign Examples for KW Agents

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