How to Send a Custom Postcard Campaign in KW Command
This guide provides the complete, step-by-step process for uploading your design and sending your personalized postcards right from Command.
Here is a video for How to Send a Custom Postcard Campaign in KW Command: https://youtu.be/qG1MZ_nzAdk
✉️ Step-by-Step: Launching Your Custom Postcard Campaign
Follow these instructions to navigate the KW Command Campaigns app and set up your custom direct mailer.
1. Start a New Campaign
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Log in to KW Command: Go to https://agent.kw.com.
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Access Campaigns: Click on the Campaigns icon (the megaphone) in the left-hand navigation menu.
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Select Direct Mail: Within the Campaigns dashboard, click on the Direct Mail tab at the top.
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Create Campaign: Click the green Create Campaign button in the top right, and in the pop-up, select Direct Mail.
2. Name Your Campaign and Set Your Goal
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Enter a Campaign Name: Use a clear title, like the property address (e.g., "4821 Willow Creek Direct Mail").
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Select your campaign goal: Choose the relevant objective (the video uses Advertise Listing).
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Click Create Campaign.
3. Upload Your Custom Content
This is where you integrate your professionally designed postcard!
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The "Overview" section will be pre-filled with your campaign name.
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In the Content section, click Upload a custom template.
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Review Design Requirements: Scroll down to the "Design & file requirements" section to ensure your images meet the size and resolution standards (usually 300 DPI is required).
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Upload Files: Click Browse under FRONT and BACK to upload your custom postcard images (JPEG or PDF files are typically accepted).
4. Verify Market Center Details
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The Market Center information (including logo and address) will auto-fill based on your Keller Williams profile.
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Verify and Edit: Ensure the correct Market Center Name is displayed and confirm or edit the full address details if necessary.
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Click Verify Address and confirm the corrected address in the pop-up by clicking Confirm Address.
5. Define Your Targeting
Choose who will receive your beautiful custom postcard.
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Choose a method: Select either Local Targeting (to send to a geographic area) or My Database (to send to contacts in your Command database).
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Local Targeting Setup: If using Local Targeting, enter the target address, city, state, and zip code, and click Save.
6. Set Budget and Postage
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In the Budget section, set the Quantity (number of postcards you want to send).
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Select the desired Postage Class (Standard is generally cheaper and takes longer; First Class is faster).
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Click Save.
7. Configure and Refine Your Audience
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Click Configure Targeting in the top right corner.
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Refine Audience: Use the filters on the left (Property Type, Bedrooms, Square Footage, Year Built, etc.) to narrow down the specific homes in the area that you want to target.
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Confirm your postage class and optionally check the box to send a copy to the company address.
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Click Next.
8. Final Review and Payment
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Review Postcard Preview: Take a final look at the front and back previews of your custom postcard. Double-check all details—especially property information, contact details, and compliance disclosures.
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Enter your payment information (Email, Card Number, Expiration, Security Code).
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Click Make a Payment to complete the order.
Your campaign is now ready! Your professionally designed postcards will soon be sent to your target audience.
💡 Postcard Campaign Examples: What to Send
The power of a custom postcard lies in its versatility. Here are some of the most effective types of campaigns you can launch using this method:
| Campaign Type | Primary Goal | Target Audience | Key Call-to-Action (CTA) |
| Just Listed | Generate Buyer Interest & Agent Buzz | Neighbors surrounding the property | "Schedule a private showing today!" |
| Just Sold | Generate Seller Leads (Proof of Success) | Neighbors surrounding the sold property | "Curious what your home is worth? Request a FREE CMA!" |
| Holiday / Seasonal | Community Goodwill & Brand Visibility | Defined farm area | "Happy Holidays! Contact me for a 2026 Market Forecast." |
| Real Estate Tips | Position Yourself as the Local Expert | Targeted homeowners in a specific area | "Download our Seasonal Home Maintenance Checklist!" |
| Local Sports Schedule | Keep Your Brand Top-of-Mind (Utility) | Defined farm area | "Need tickets or a home upgrade? Give me a call!" |
| Free Home Valuation | Capture Seller Leads | Targeted homeowners in a specific area | "Scan the QR code for your instant home value estimate." |
| Agent Introduction | Build Familiarity and Trust | New farm area or new sphere contacts | "Let's grab coffee! Call me to discuss your real estate goals." |
🎯 Want more agent-friendly marketing tips and training like this? That’s what we cover every day at Agent Marketing School.
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