Matte vs. Suede Soft Touch Business Cards: What’s the Best Choice for Your Brand?

Your business card isn’t just contact info. It’s a handshake in print. Whether you’re networking at an event or meeting a new client, how your card looks and feels can shape how people remember you.

Two popular finishes—matte and suede soft touch—offer different experiences. Here’s how to decide which one fits your style and goals.

Matte Business Cards: Clean, Simple, and Easy to Write On

Matte cards have a smooth, non-glossy finish that gives them a simple, modern look. They’re great if you like to write on your cards, like adding a quick note or appointment time. Matte is also a good choice if you’re printing large quantities or want something straightforward and professional.

One downside is that matte cards can wear down faster, especially around the edges, if you keep them in your pocket or wallet.

Suede Soft Touch Cards: Smooth, Durable, and Memorable

Suede cards have a soft, velvety texture that people notice right away. They’re made by applying a 1.5mil soft-touch laminate on each side of a 16pt card, creating a sturdy 19pt thickness overall.

They’re not just durable. They offer something different. When someone picks one up, it feels high-quality and thoughtful. If you want your card to stand out and be remembered, this is a strong option.

Which One Fits Your Brand?

If you want something clean and practical, matte is a reliable go-to. If you’re looking for something that feels more polished and helps your card stand out in a stack, suede soft touch is a great choice.

Real estate agents can order both matte and suede cards directly from Agent Marketing Desk. When you order through us, we’ll custom design your cards to match your brand at no extra cost. No DIY required, just professionally designed cards that feel like you.

Want more tips on standing out with print and marketing? That’s what we cover at Agent Marketing School.

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