What Marketing Should Be Included in a Listing Presentation?

Most sellers don’t just want to know that you’ll market their home—they want to see how. That’s why your listing presentation needs a clear, confident marketing section. It’s your chance to show sellers what makes you different and why your listings stand out.

Here’s how to build a marketing plan that gives your presentation the edge.

What It Is + Why You Should Care

The marketing section of your listing presentation should outline exactly how you’ll promote the home—online, offline, and everywhere in between. This isn’t just about looking professional. It’s about showing sellers that you have a strategy to drive traffic, create buzz, and get offers.

When done right, this part of your presentation builds trust and makes it easy for sellers to say yes.

What to Include in the Marketing Section

Here’s what sellers want to see when you walk them through your marketing plan:

1. Listing Launch Plan

Show them how you’ll build buzz from day one:

• Pro-level visuals: Think drone footage, twilight photography, and quick vertical video tours—because first impressions are everything.

• Teaser content: Create anticipation with “Coming Soon” posts on social and sneak peeks in Stories.

• Email announcement: Send a branded email to your database and local agent network to generate early interest.

2. Online Exposure

Make sure they know their listing won’t be invisible:

• Syndication reach: MLS exposure plus automatic placement on sites like Zillow, Realtor.com, Redfin, and more.

• Social platforms: Facebook, Instagram, YouTube—wherever buyers are scrolling, you’ll be there.

• Your digital ecosystem: Showcase how your own site and brokerage platform boost visibility.

3. Paid Advertising

Go beyond organic reach and show them your marketing has muscle:

• Targeted social ads: Run Facebook and Instagram ads aimed at buyers searching in the area.

• Google or YouTube ads: Optional but powerful, especially for higher-end homes or competitive markets.

• Retargeting: Stay in front of people who’ve already shown interest by visiting your site or engaging with the listing.

4. Print + Local Outreach

Offline still works—especially when it’s done well:

• Just Listed postcards: Sent to surrounding homes with eye-catching visuals and a strong call to action.

• Neighborhood engagement: Strategic door knocking or flyer drops to connect with potential buyers or neighbors who know one.

• Feature in your newsletter: If you send one, it’s another high-trust channel to promote the home.

5. Your Brand + Personal Touch

This is where you stand out—not just as a marketer, but as their agent:

• Custom materials: From flyers and signs to open house collateral, your brand should be present and polished.

• Client testimonials: Share success stories that show how your marketing delivered results.

• Professional presence: Highlight your style, strategy, and why sellers trust you with one of their biggest assets.

Real-World Example

Let’s say you just landed a listing in a popular neighborhood. Your marketing section could walk the seller through how you’ll:

• Build hype with a teaser video on Instagram

• Mail 100 postcards to the surrounding homes

• Run Facebook ads targeting local buyers

• Host a broker open and post the highlights to social

That sounds a lot better than “I’ll put it on the MLS,” right?

Bonus: You Don’t Have to Do It Alone

The good news? You don’t have to create all these materials or manage every campaign yourself. Agent Marketing Desk helps real estate agents with everything from listing flyers and social media posts to postcards, signage, email campaigns, and IDX websites. If it’s part of your marketing plan, there’s a good chance we can support it—so you can stay focused on serving your clients and closing deals.

Need Help Updating Your Listing Presentation?

If you’re a Keller Williams agent, here’s a quick step-by-step video tutorial on how to update your listing presentation in KW Command. It’ll walk you through exactly where to upload your slides and how to customize them.

Need help designing a custom presentation? Check out our listing presentation design service here.

Make Marketing Your Differentiator

Sellers want to feel confident that their home won’t just sit on the market. A strong marketing section proves you’ve got a plan to make sure that doesn’t happen. Be visual, be specific, and show your value.

Want more practical tips like this? That’s what we cover at Agent Marketing School.