Why Keller Williams Agents Should Be Using SmartPlans in Command

If you’re a Keller Williams agent and you’re not using SmartPlans inside KW Command, you’re missing out on one of the most powerful tools built specifically for your business.

SmartPlans are designed to automate the tasks that keep you top of mind with your leads and clients—like follow-ups, birthday messages, open house touches, and even full buyer or seller campaigns. Instead of spending hours each week sending reminders or emails manually, you can have it all running in the background while you focus on meetings, showings, and closings.

Working with first-time buyers? There’s a SmartPlan for that. You can guide them through each step of the journey, automatically, with personalized messages that educate and reassure—without you having to start from scratch every time.

One of the biggest benefits? You can nurture hundreds of leads at once. Whether they’re brand new or part of your long-term pipeline, SmartPlans help you stay consistent without the chaos.

Best of all, SmartPlans are already built into Command and fully customizable. That means you can adjust the timing, messaging, and content to match your voice and your brand.

Need help getting started?

We’ve created a step-by-step guide and a set of quick videos to walk you through everything. Inside, you’ll learn:

• How to activate and customize SmartPlans in KW Command

• The difference between default and custom SmartPlans

• How to assign contacts and choose the right plan for each lead type

• Tips for writing messages that sound like you

🎥 Watch the videos and view the full guide here:

https://pages.agentmarketingdesk.com/KW-Command-SmartPlans-187be92991c1815499d7e2eab3573f32?pvs=4

Want to find out more about Command? That’s what we cover at Agent Marketing School.