Recap: AI-Powered Real Estate Marketing Class at KW Met | Houston, TX
Agent Marketing Desk is committed to helping real estate professionals grow through marketing education and training. In August 2025, we hosted an AI-Powered Real Estate Marketing class at KW Met with a full room of agents, continuing our mission to give agents the tools and knowledge they need to market more effectively.
The session focused on practical AI tools that agents can use to create content, produce videos, and market more efficiently.
What We Covered
We walked through three AI platforms that are changing how agents create marketing content:
ChatGPT Advanced Features
We covered advanced prompts and features that go beyond basic questions and answers. Agents learned how to:
- Write property descriptions, email campaigns, and social media posts
- Create listing presentations and follow-up scripts
- Use custom instructions to make ChatGPT write consistently in your brand voice
- Build more effective prompts to get better, more specific results
ElevenLabs
ElevenLabs generates AI voiceovers for video content. We showed agents how to:
- Create professional voiceovers for listing videos without recording equipment
- Clone your own voice for consistent branding
- Produce multilingual content for different communities
- Cut production time and costs on video projects
Opus Clip
Opus Clip turns long videos into short social media clips automatically. The tool analyzes your content and creates multiple clips with captions and layouts. Agents can turn one client testimonial or market update into several weeks of social content without manual editing.
Why This Matters
AI tools help agents produce more content in less time. Instead of spending hours writing captions or editing video, you can focus on client relationships and transactions while these tools handle the repetitive work.
The agents who showed up are already using these tools to stay consistent with their marketing without adding more hours to their workday.
Thanks to KW Met
We appreciate KW Met for hosting and giving their agents access to training that helps them work more efficiently.
KW Met website: https://kwmet.com
Want to Bring This Class to Your Office?
We offer AI marketing training and other classes for brokerages. If your office is interested, reach out to us.
For more marketing training, subscribe to Agent Marketing School on YouTube.
