Why Every KW Agent Needs to Update Their Marketing Profile in Command

If you’re a Keller Williams agent, your marketing profile in Command isn’t just a box to check—it’s the foundation of your online presence. It shows up on your KW agent site, in your SmartPlans, email templates, landing pages, and even in referral directories.

And yet, most agents set it once… and never touch it again.

First Impressions Happen Online

Think about it—when a lead receives a SmartPlan email or visits your KW website, your marketing profile is what they see. If your headshot is outdated, your bio is missing, or your contact info is incorrect, it sends the wrong message before you even speak to them.

Your profile helps you look polished, professional, and ready to do business.

What Happens When You Don’t Update It?

Neglecting your profile can lead to real problems:

• Leads can’t contact you if your info is wrong

• Emails and landing pages look unprofessional

• Your site may show blank fields or outdated branding

• Referral partners may pass you up for someone with a stronger presence

These aren’t just small details—they’re missed opportunities.

What You Should Keep Updated

At a minimum, make sure these key parts of your profile are current:

• Headshot – professional and recent

• Bio – written in your voice, not the default KW placeholder

• Phone number and email – double-check for typos

• Social media links – especially Facebook and Instagram

• KW Market Center logo – so your branding is compliant

• Business logo – if you have a personal brand

If you need help writing your bio, you can use our free Agent Bio Chatbot—it makes the process quick, easy, and customized to you.

How to Update It

Don’t worry—it’s simple.

We created a short video that walks you through the exact steps on how to update your Marketing Profile in KW Command.

📽️ Watch it here:

Prefer written instructions on how to update your Marketing Profile in KW Command (Step-by-Step for Agents)

➡️ Click here for the step-by-step guide

Your marketing profile is working behind the scenes on every SmartPlan, email, and website visit. If it’s outdated, it’s costing you more than just credibility—it could be costing you clients.

Keep your profile current. Your future clients are watching.

Want more quick wins like this? That’s what we cover at Agent Marketing School.