How Agent Marketing Desk Marketed Trunk or Treat 2026 for KW Signature and KW Southwest

This October, Agent Marketing Desk collaborated with each office's ALC (Agent Leadership Council) to market two Trunk or Treat events for two Keller Williams offices, and the results showed up in the parking lot. KW Southwest in Sugar Land welcomed over 2,000 neighbors, and KW Signature in Katy welcomed over 500 neighbors. At both offices, the campaign increased engagement between the brokerage and its agents, and between those agents and the communities they serve. For both offices we ran the same playbook: a social media campaign with paid ads, multi email campaigns, widespread flyer distribution, a personalized flyer for every agent in the office, and a recap video produced by Agent Marketing Desk to close out the night. Here is how it came together.

The Two Events

• KW Southwest Trunk or Treat: Saturday, October 24, 2026, 6 PM to 8 PM, in the office parking lot at 1650 Highway 6, Sugar Land, TX 77478. A free event with candy, games, food and drinks.
• KW Signature Trunk or Treat: Thursday, October 29, 2026, 6 PM to 8 PM, at 920 S Fry Rd, Katy, TX 77450. A free event with candy, games, prizes, a costume contest and a taco food truck on site.

Our Marketing Playbook

Event Flyers

Every campaign started with an event flyer for each office, carrying the date, time, address, activities and how to RSVP or reach the office. These flyers anchored everything else: social posts, emails and the personalized agent versions.

Personalized Flyers for Every Agent

Instead of handing agents one generic flyer, we gave every agent in each office their own version: almost 500 personalized flyers for KW Southwest agents and almost 400 for KW Signature agents. Agent Marketing Desk mass produces these personalized flyers using automations, with AI helping us manage those systems. Each flyer carries the agent's name, title, phone number and email, plus their headshot when one is on file, alongside the office branding and the full event details.

Social Media Campaign and Paid Ads

We ran a social media campaign for each event to drive RSVPs and turnout, including Facebook and Instagram ads that put the event in front of local families. Agents joined in by sharing their personalized flyers and invitations on their own channels, which spread the word well beyond the office pages.

Multi Email Campaigns

We also ran a multi email campaign strategy for each office, using a series of emails to promote the event and drive RSVPs and turnout.

Widespread Flyer Distribution

Each agent's personalized flyer was emailed directly to them, ready to post on their own social media accounts or print. With every agent in the office sharing their own version, the invitation reached each agent's clients, friends and neighbors, kept that agent's name in front of them, and spread the word well beyond the office's own channels.

Produced Recap Videos

Agent Marketing Desk produced a recap video for each event. We captured the night with event footage, drone shots and short interviews, then edited it into a recap for the office to share. Each recap gives the office a lasting piece of content to share after Halloween and to promote next year's event.

KW Southwest Trunk or Treat 2026

KW Southwest's Trunk or Treat filled the office parking lot in Sugar Land on Saturday, October 24. Over 2,000 neighbors attended, joining the office for a night of decorated trunks, candy, games, music and Halloween fun, hosted by the agents, partners and volunteers of Keller Williams Southwest.

KW Signature Trunk or Treat 2026

Five days later, KW Signature turned its front parking lot in Katy into a Trunk or Treat on Thursday, October 29, with candy, games, prizes, a costume contest and a taco food truck. Over 500 neighbors attended.

Why This Approach Works

Community events like Trunk or Treat are a chance for an office to give back and for agents to strengthen relationships with the families they serve. Personalized flyers turn every agent into a promoter of the event, social media and flyer distribution extend the reach, and a recap video keeps the story going after the night is over.

It works on two levels. For the brokerage, giving every agent a personalized flyer and a role in the event increases engagement with its agents. For the agents, sharing that flyer with their clients, friends and neighbors increases their engagement with the community they serve.

Want this kind of event marketing for your office or team? Contact Agent Marketing Desk and let's plan your next community event.